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Cool Baby Toys

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There was a time, not too long ago when cool baby toys would have seemed like a forced metaphor. Babies are many things: adorable, wonderful, amazing, but cool was never part of the baby vernacular. That has changed over the past decade, as marketing companies try to reach ever-new audiences for their clients’ goods. When it comes to baby toys, you have one very specific demographic: parents.

However, within that broad label you have a wealth of individual personalities and drives. Some parents want their kids to become sports superstars. Others want them to become doctors, or lawyers. Still other parents just want their children to be happy. The trick to a good ad campaign is the ability to appeal to as many of those people as possible. That is where cool baby toys shines as an idea. While every parent wants something different for their child, no parent wants their child to be unpopular, or shunned by his or her peers.

While most parents wouldn’t push for their child to be the ‘coolest kid in class’ everyone wants their child to be accepted and popular. Cool baby toys market to that human need for acceptance, and the market is booming. Your baby can look cute in a hat, but they look cool in a hat and sunglasses. They look even cooler playing with a train set or their dolls.

Some of the coolest baby toys are actually good for your child as well. A baby needs to be exposed to a variety of textures, sounds, and colors while they are developing. Studies have shown that exposure to these things alters how a baby’s brain develops. Unlike the famous Mozart study, these studies have been replicated by other scientists who have tried to test their findings.

The Mozart study is a famous study done on children. It involved the music that the children listened to while they were studying. In the study, some students were allowed to listen to whatever music they wished, others listened to Mozart. Still others were told to do their homework in silence. At the end of the study, the Mozart group as a whole showed a higher level of achievement than either of the other two groups. This sparked quite a reaction among parents, who rushed to get classical music for their babies and toddlers to listen to, in the hopes of bolstering their chances at good grades and a head start on life.

The controversy comes in because the Mozart study has never successfully been reproduced. Dozens of similar studies have been attempted, and their findings conclude that there is no meaningful correlation between the kind of music that a child listens to while doing homework and how well they perform in school. The only thing that has come out in these studies is that music seems to help occupy part of a student’s brain. For the normal student, this may lower their ability to focus on their homework. However for students with ADD or those who have trouble focusing on their school work, music can actually help them stay on task by giving part of their mind something else to focus on while they engage in homework.